East-West Shrine Bowl
Created by the Shriners in 1925, the East-West Shrine Bowl™ was the nation’s first college all-star football game. The game is held in January every year in-person and on the NFL Network, and welcomes thousands of fans, NFL scouts & coaches, and some of college football’s greatest players, including Tom Brady, Brett Favre, and John Elway. Alluded to in the slogan “More than just a game”, this game fuels life-changing care for children with complex medical needs. Sponsorship opportunities include in-game assets, digital promotion, VIP hospitality access, presenting partner of player meet & greet with patients, options for category exclusivity, and more.